Carpenter Creative
Damien Hirst at Tate Museum

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Adobe Premiere Clip: Initial Thoughts

If you'd asked me a few years ago if I'd ever use Adobe Premiere Pro professionally, I would've laughed in your face. I was an Avid guy who would occasionally jump over to Final Cut Pro, but never Premiere. In my experience it was so unstable that it was never a real option.

However, somewhere around Premiere Pro CS5 something happened. It seemed like Adobe had been listening to the video community. It became more and more stable, became a more robust NLE, and of course Apple pissed off everyone with the release of FCPX.

As motion graphic work has become a larger portion of the work I do, the integration between Premiere Pro and After Effects has made Adobe Premiere Pro the clear choice for my workflow.

Today Adobe continues to build on Premiere as it announces it's new lineup of Creative Cloud mobile apps, one of which being Premiere Clip. While mobile video editing isn't new or ground breaking, it's never been practical for me due to the lack of precision I want. I've always taken any mobile video I've shot and brought it onto the desktop. Premiere Clip may change this with the ability to get a rough cut on your mobile device and then finish on your desktop. You can see a sample of that workflow here.

I still don't think I will be taking a project from start to finish on my iPhone or iPad, but I definitely think there may be occasions that I rough in a timeline in Premiere Clip and then refine it in Premiere Pro CC.

Overall, I'm excited to see how the future of content creation evolves with mobile and cloud technology.